Winter 2012 in Indianapolis on Jan 1, 2012 1:00 PM

January 12: 10 Tips for a Better Website? 0.00 January 26: Social Media Stew 0.00 February 9 :Marketing by the Numbers 0.00 February 23: Blogging Basics 0.00 March 8: Random Strangers 0.00 March 22: 10 Mistakes Business Owners Make 0.00

Marketing changes so fast, it can be hard to keep up when you're already trying to run a business. Who has time to sit in front of a computer all day, finding out what's new in marketing?

We do! We get a rush of finding out what's new and important so you don't get left in the dust.

Whether it's learning how to use social media effectively, brushing off your WordPress skills, or learning more about principles of marketing, we want to help you learn what's important. So we are carving out time each week in August for one of our most popular seminars.

Each one hour seminar is held from 8:00 am - 9:00 so kick off your morning with one or all of our interactive sessions.

Space in each session is limited to 8 people, so if you can not attend, please let us know so we can offer your seat to someone on our waiting list.

Course Descriptions:

1/12 - 10 Tips for Better Websites - No one designs a website to deliberately turn off clients, prospects, and search engines, but all too often that is the end result. In this intimate workshop, we will review the most common mistakes web designers and small business owners make.

The working session will include general tactics and a review of your website. We will evaluate navigation, copy, animation, pictures, page titles, keywords, and much more.

1/26 - Social Media Stew - Twitter, Facebook, LinkedIn-from the outside, it can all seem like a confusing jumble. But social media is a critical marketing tool for keeping in touch with your current clients-and bringing in new ones. With social media, you can keep customers and potential customers informed, engaged, and educated about your company and your industry.

2/9 - Marketing by the Numbers - Any good marketer knows that the best programs, plans, and decisions are based on the numbers. As you start thinking about your 2012 budget, we will help you understand the numbers which connect your marketing investments to your bottom line. You'll learn to develop and implement affordable marketing plans based on your business objectives.

2/23 - Blogging Basics - Search engines are getting smarter every day. Keywords and meta tags are no longer enough to drive traffic to the website for your small business. Search engines are looking for real, relevant and timely content. The best way to do that? Blogging. In this session we're offering a crash course on blogging strategies. We'll talk about why you should blog, what you should blog about and how to get the most bang for your buck from the blogging process.

3/8 - Random Strangers to Raving Fans - People don't become customers overnight. Typically they start out as random visitors to your website, or someone you bump into at a networking event. Helping those strangers get to know you is a process which involves sending the right messages at the right time. We will look at how social media, web design, email marketing and old fashioned face to face all play a role in this process

3/22 - 10 Mistakes Business Owners Make When you set up on a long trip to an unfamiliar location, you need a map. The same is true for your business. Discover the most common mistakes business owners make as the develop their business plan, and how to avoid them